Creating a visual identity for a university event
Introduction
The University of Maryland, Baltimore County, holds an academic major exploration event every year called the Major Event, featuring over 100 majors. This year, I had the privilege of designing their collateral which included banners, flyers, posters, stickers, digital formats, and t-shirts. The challenge was to create a strong cohesive style that includes themes of local Baltimore iconography in a unique way.
Type of Project / Category: Event branding design
Year: 2023
Client: UMBC's Office for Academic and Pre-Professional Advising
Role: Conceptual thinking, pitching the direction of project, formatting for different sizes
Making a slide deck
I presented a pitch deck to fully encompass the direction of the project.
Webex Backgrounds
Since a portion of the event was online, I created Webex backgrounds for participants to show off.
Shirt Designs
I created a shirt using only 4 colors to save costs of printing.
